Online and retail eco friendly consumers are looking for easy to read product labels and mini brochures attached to labels. Those companies who sell products which contain lengthy words on their product label/s, who write their labels in small print and use dark colored labels; should consider the following if they would like to attract consumers from different educational and age groups.
Consider Shoppers From Different Age Groups
Can a school age child read and understand the words on your product label? Are you targeting shoppers from different age groups and educational backgrounds? Not all people can understand scientific terms. If you attach a mini brochure which explains in simple language what these ingredients mean and how they can benefit your consumer; you can promote your product while maintaining their attention.
Consider Consumers With Learning Disabilities
Would you consider writing a Braille product brochure or product label for the blind? Making a product brochure that can be easily read by people with disabilities is a great way to reach out to more people.
Is Your Product Label Background Printed In A Neutral Colour?
Design a label where the background has a light natural tone, so that your content can easily be read. It’s alot easier on the eyes when you read a label with a nice light tone.
Help Shop Attendants
If your product line is being sold at a large retail or specialty outlet, consider your shop attendants. Very rarely do you see staff members carry with them a mini ingredients reference book.
Companies who offer mini product brochures can help shop attendants by take the additional stress off these people, especially during busy shopping periods. Consider including a mini product brochure which can be attached to your product.
Free Word Of Mouth Advertising
Make sure these mini product brochures can also be removed from your product labels. This is to ensure your company information can be shown to their friends and family – this way you get free word of mouth advertising.
