Consider reviewing your product labels. Green shoppers are looking for easy to read product labels and mini brochures attached to labels which can be easily removed. These mini brochures will ensure that your customers can keep your company’s information and pass it on to family and friends – a good way to receive free word of mouth advertising.
Consider Your Target Consumer Group
Are you targeting shoppers of all age groups? Leave scientific words for scientists. Explain in simple terms the ingredients listed.
Consider Consumers Who Have Learning Disabilities
Are the words printed large enough for people who have issues in reading small print? Would you consider printing a Braille product brochure or product label for the blind? This would be a great way to reach out to as many people as possible.
Are Your Product Labels Clear?
Are you trying to fill in as much information as possible on your brochure about your product where it would take using a magnifying glass to read it? If a consumer wants to read more information about your company/product, attach a mini brochure and refer them to your website.
Design Easily Read Brochures/Labels
Design a label where the background has a light natural tone, so that your content can easily be read. Printing your labels using dark backgrounds may make reading your words difficult for some people; especially if your text doesn’t stand out from the background.